ClearMotion Branding

ClearMotion is an automotive tech company that has created an advanced system that does for motion what noise canceling headphones do for noise. ClearMotion completely transforms the way cars react to the road.

The company needed a true brand identity and guidance on how to use it. There were major gaps in the branding they did have, and the brand needed real definition. Over the course of a few months, the visuals and voice of the company became unified and sophisticated during the time Ali was the Design Principal.